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Showing posts with label Mascara. Show all posts
Showing posts with label Mascara. Show all posts

When Should I Throw Out Mascara?


Question: When Should I Throw Out Mascara?
Answer: Mascara is one makeup product in your bag that you want to keep tabs on. It's a breeding ground for bacteria. Most mascaras with a tube & a wand have an antibacterial agent in them that last about 6 weeks making you safe for at least a couple months & likely safe up to 4. You risk eye infection the longer you keep the product. If you notice the smell changes or the texture changes, throw it out. It's not worth it.

Find out the shelf life of other makeup in this article.

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Best Mascaras on the Market


One question I get from women is, "What is the very best (insert beauty product here)." You want to know if you are standing in a drugstore aisle, what mascara to pick. If you are in a fancy department store and you want the very best mascara that will make your lashes appear long, full and lush while never, ever running onto your face, you want to know what counter to head to. Well, I've got your scoop.
More on eye makeup:

Best Overall Mascara: Lancome Definicils

Photo courtesy Pricegrabber

Best Volumizing Mascara: Prescriptives 'Lash Envy' Mascara

Photo courtesy Pricegrabber
Another favorite of makeup artists and beauty experts, Prescriptives 'Lash Envy' Mascara has a Volumatrix Polymer that keeps lashes full and plumped all day.
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The Celebrity Favorite Mascara: Bobbi Brown 'Everything'

Photo courtesy Pricegrabber
In the September, 2006, issue of Marie Claire magazine, Serena Williams, a self-avowed 'total beauty junkie' gives a big plug to this mascara.

Best Drugstore Buy: Maybelline Great Lash

Photo courtesy Pricegrabber
Now, we're getting into the budget mascara. The best waterproof mascara on the market is Maybelline Great Lash waterproof mascara. It is a classic and reputed to be the best-selling waterproof mascara ever created. It doesn't clump, lasts a long time and won't come off easily.

Best Multi-Talented Mascara: Revlon Luxurious Lengths Mascara

Photo courtesy Pricegrabber
Allure named this mascara a favorite. At $6.99 you get a lot for your money: A flat side that layers on gel-based color and a curved side that lifts and separates lashes.

Best Volume Mascara: Rimmel Sexy Curves Mascara

Photo: Pricegrabber
Lucky Magazine named Rimmel Volume Flash Mascara a must-have beauty buy. Why? As an ultra-volumnizer, it makes your eyes look super big.

Makeup Artist's Favorite Mascara: Maybelline XXL Volume + Length

Photo courtesy Pricegrabber
This mascara can be found in many a makeup artist's box. Celeb makeup artist Troy Surratt swears by this in Elle Magazine. Surratt piles this stuff on to complete his famous smoky eyes (you may have seen them on Hilary Duff or Maggie Gyllenhaal).

Great Overall Budget Mascara: L'Oreal Voluminous

For a great overall budget mascara, consider L'Oreal Voluminous. InStyle Magazine named L'Oreal Voluminous its Best Beauty Buy mascara. Enhanced with hair conditioners panthenol and cermide-R, this product is a must-have. Makeup artists love it because, like the other best mascaras, it adds volume without clumping.
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Best for Super-Thick, Long Lashes: Lancome Hypnose

Lancome sent me this mascara and I must admit, at first I was skeptical. After all, it had an odd shape and we are addicted to Lancome's Definicils. Why mess with a good thing? After trying it, I have to say the odd shape of the brush takes some getting used to, but the color goes on smooth and silky without clumping. Your eyes will never look larger. The effect is much like that of false eyelashes and we have no idea how they did it. Lancome Hypnose is my current favorite mascara.

The Hottest Mascara Trend of the Moment: Blinc's "Tube" Mascara

Blinc's tube mascara is the hottest thing to hit the mascara counters since oscillating brushes (a waste of money, IMO). I learned about Blinc from a couple of my friends in Seattle who gushed over it and ever since they mentioned, I've noticed more and more chatter about it on blogs and among beauty aficionados.
Here's why everyone's going ga-ga for it: the mascara creates tiny, water-resistant "tubes" around lashes, which makes them appear thicker and longer than lashes painted by common mascaras. My friends are crazy about Blinc and love that when you remove the makeup with water, the tubes slide right off. Now that fascinates me. I can't wait to try it. When I do, I'll report back here.
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Named the best mascara several years in a row in InStyle magazine's Best Beauty Buys issue, this Lancome Definicils not only lengthens lashes, but won't clump. I use it every day, having tried many mascaras. Keep in mind: Mascara is one beauty product you don't need to spend money on (see other best buys below). However, I happily spend the $20 or so this product costs.

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How to Apply Mascara


15 Mascara Tricks and Tips

One question I get a lot from people is what mascara I use. I have small eyes and refuse to leave the house without mascara because the moment mascara is applied my eyes suddenly appear to be of normal size (I was blessed with long lashes, perhaps that helps). I even wore mascara in the 100 degree heat on a trip to Vietnam and my friend was blown away by the staying power of my Lancome Hypose mascara. (See the best mascaras on the market)

How to Properly Apply Mascara

Ace your mascara application with a three-step process:
  1. Step 1: Wiggle the wand left to right at the base of lashes. It's the mascara placed near the roots -- not the tips -- that gives the illusion of length.
  2. Step 2: Pull the wand up and through lashes, wiggling as you go. The wiggling part is key because it separates lashes.
  3. Step 3: In this final step (which I always skip), close the eye and place the mascara wand on top of lashes at the base and pull through to remove any clumps.

Pick the Best Mascara for You

When picking a mascara, you should consider the formula you want (lengthening, thickening, waterproof or non-clumping). Learn more about your options in How to Pick the Right Mascara Formula.
You should also consider price. You can get a good basic drugstore mascara or spend more money on a luxurious mascara. I find the fancier mascaras go on with less clumping and last longer, but it's likely no one would be able to tell if you were wearing a drugstore brand or a department store brand. See Should you splurge on mascara, or save?.
I prefer Lancome mascaras and I always use waterproof mascara in summer time or when skiing. Check out my list of the best mascaras on the market for your perfect fit.
Most drugstores and department stores have excellent return policies so if you try a mascara and hate it you can return it. Never try mascara on at a department store, there's too much risk for infection. Instead, check out the store's return policy and take a few home to try. Also, don't get suckered into a full-makeover at the cosmetics counter (seeHow They Trick You at the Cosmetics Counter).

How to Keep Lashes From Clumping

For some, lash combs are simply too fussy. But for some makeup artists, they're a great invention and keep lashes glob-free and perfectly separated. To use a lash comb, first apply mascara at the lash base, then wiggle the lash comb through to the tips of your lashes.
Not into the lash comb? Get rid of clumbs without them by removing excess mascara from the wand. Wipe wand on tissue, this eliminates blobs BEFORE you start.
Another great way to get rid of clumps is to sweep a clean, fresh mascara wand through lashes when they're wet. Either buy new ones or recycle old ones. Buy clean mascara wands online(they're called "spoolies" or at Sephora.
Recycle an old mascara wand if you don't want to bother with spoolies. When you finish a mascara, clean the wand in a cap-full of eye makeup remover, then wash with soap and dry. Keep it clean by washing it whenever you wash your makeup tools.

Don't Be Afraid to Mix Mascaras

A trick makeup artists use to make lashes pop is apply one coat of lengthening mascara, followed by one coat of thickening mascara. Remove excess product with a clean spoolie wand (see above).

Try a Colored Mascara

Basic mascara rules are simple: Black works for everyone but can be harsh on light-skinned blondes. Blondes should opt for brown/black by day and reserve black for night. Burgundy or plum colors make blue eyes pop, as do blue mascaras. Purple mascara looks great on brown eyes.

Use an Eyelash Curler

Curling lashes gives eyes the appearance of being wider and brighter. Shoot warm air from your blowdryer on the mascara curler for 3-5 seconds to warm it up before curling lashes. Touch it first to make sure it's not too hot. It's a myth that you have to curl lashes before you apply mascara. You can curl lashes after mascara application, just make sure the mascara is dry first. Shu Uemura eyelash curlers are super popular.

Zig-zag the Mascara Wand

Zig-zagging the wand back and forth during application helps cut down clumps.

Apply to Top Lashes Only

Many makeup artists recommend applying mascara only to the top lashes (I abide by this rule). If you want to make eyes appear wider, apply mascara to the bottom lashes but make sure you give lashes a light touch. Not great at getting those bottom lashes? Try putting a tissue under them before application.

Use a Mascara Primer

Primers coat lashes and separate them before you apply mascara. Makeup artists swear by mascara primer. I tried it and like it, but because it's an added step, I usually use primer only on special occasion when I spend more time on my makeup. My hands-down favorite is Lancome's Cils Booster XL.

What it Means to "Apply a 2nd Coat" of Mascara

I was always confused by magazine's directives to coat eyelashes with "no more than 3 coats of mascara." It seems magazines have been giving these directions since I was a pre-teen and likely before. What they mean is to apply the coats of mascara all at once before the first coat dries. Once the first coat dries, you'll get clumps if you attempt another swipe at the lashes.

Thou Shalt Not Pump Wand In & Out of Tube

This only introduces air into the tube, which will cause your mascara to dry out sooner than it should.

Bend the Wand

A top makeup artist once gave his secret to his steady hand: he always bends his wand at a right angle.

Wait to Blink & Doublecheck Once Dry

Since I have long lashes, I try to wait 5 seconds before blinking after I apply mascara or I end up with mascara dots all along my lid. I also doublecheck my lids before I step out because chances are good, I've got those dots going on and it's embarrassing to find out hours later that you've done a poor makeup job on yourself when you're a beauty editor by trade.

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